Wnz Media Case Study

Unformatted text preview: Session 27: The WNZ Media Case Study Homework Georgia Lavda WNZ Media Corporation Case 12/11/2015 1. Based on a careful reading of the case answer the following questions and then complete the table below. In the table below, list in column 1 the most important operational (transactional) activities (i.e. day-to-day work) at WNZ Media Corporation as it operates its business and competes in its markets. Then in column 2 describe the information required to enable or support each of those operations-level requirements. a. Employing the MIS Integrative Framework (posted on blackboard for this Session Assignment), what is the primary business focus/driver of WNZ Media (i.e. operational excellence, customer intimacy, product/service innovation) and why did you make this choice? - I believe that the primary business focus of WNZ Media is its product leadership, since it is a company that produces and distributes high quality sports, entertainment and news content and it emphasizes product/service innovation as its competitive objective by aiming at giving these to its customers. It is assured that everything comes together in quality programs, delivered on schedule and in keeping with market demand b. What would be the most important secondary driver/focus for WNZ? c. Complete the table below (note: provide at least 8 examples): - The most important secondary focus for WNZ would be customer intimacy since the company anticipates the individual and personal needs of customers and provides products and services to meet these needs, by having a large array of services that meet each customer and allowing him to choose if what service to use. Key Operations-level (i.e. dayto-day) Business Activities/Transactions repurpose Web content to create new multi-media products Associated information Requirements photo libraries story/news article libraries video and audio libraries Google “interest” survey data Web site sales data Collecting interests of customers Surveys Interviews Collecting information on stories and storing it Interviews Videos prepared for MISM 2301 by rmk and nd, 051614 Page 1 Session 27: The WNZ Media Case Study Homework Personnel cost/salaries Employees personal information Employees bank account information/payment information Amount of salary Dealing with customer subscriptions Customer information Hiring of employees Skills required and skills attained Payment information Personal information of employers Work-related information such as salary, benefits, vacation time, hours working, period of time working Money collection from subscribers Payment information Customer support Telephones Customer name, address, personal information Online chat Email 2. For each information requirement you identified in Column 2 of Question 1, explain what types of application software would most effectively enable the management of these prepared for MISM 2301 by rmk and nd, 051614 Page 2 Session 27: The WNZ Media Case Study Homework information requirements for WNZ Media Corporation. In the last column describe how this investment has improved operations efficiency and/or effectiveness. Information Requirement (copy from question 1, column 2) Enabling Application Software Operations benefit photo libraries content management leverage of existing assets story/news article libraries multi-medial library system video and audio libraries shopping cart system increased revenue from existing assets Google “interest” survey data DSS system targeted selling driven by customer data Web site sales date surveys CRM System Keeping track of customer interests Interviews Editing system Videos Media collection system Having the right information to distribute Employees personal information HR Employees bank account information/payment information Payroll Amount of salary Payroll Customer information CRM system Keep subscribers satisfied and happy, also bill them to create profits Human Resources Keeping track of personnel, having the best workers for the company interviews Payment information Skills required and skills attained Personal information of employers Work-related information such as salary, vacation time, hours working, period of time working Human Resources Human Resources Have a good relationship with workers, getting the right information to the right people For accounting reasons Human Resources/Payroll Benefits administration prepared for MISM 2301 by rmk and nd, 051614 Page 3 Session 27: The WNZ Media Case Study Homework Benefits Payment information CRM system Customer name, address, personal information CRM System Keep subscribers satisfied and happy, also bill them to create profits Telephones CRM system Have customers satisfied Online chat Email 3. In addition to the software applications you listed in Question 2, WNZ Media Corporation needs an information technology (I/T) infrastructure. This consists of the hardware and system software used to support the applications mentioned previously (but not the prepared for MISM 2301 by rmk and nd, 051614 Page 4 Session 27: The WNZ Media Case Study Homework applications themselves). Fill in the table below with your recommendations for the various components of this infrastructure, and be as specific as possible. I/T Product, Component or Standard Linux operating system for WNZ server Value to the business LAN and WAN WNZ has highly skilled technical people who can run Linux lower TCO for server operations strong, reliable product more dependable server performance Accessible information everywhere/wherever needed Intranet To allow communications within the company Internet To allow subscribers/customers access to their information Data security For encryption 4. P For sensitive and private information For virus protection For hacking protection DMS Keeping up with database requirements Up to date database Personal computers for each employee To have their own personal space for reproducing news and doing their job lease describe in Column 1 how WNZ Media Corporation could use information management and information technology for business process management and control (note: include at least eight examples). For each opportunity, identify in column 2 where WNZ will turn for the information required for management and control. In the last column identify the benefits these uses will provide to the corporation. Opportunity for Management (M) and Control (C) manage the sales of repurposed content to Sources of M & C Information Web shopping cart data prepared for MISM 2301 by rmk and nd, 051614 Benefits to WNZ improve sales eliminate unprofitable Page 5 Session 27: The WNZ Media Case Study Homework ensure the right mix of products and a satisfactory return on investment Manage the new users/subscribers that will be joining the company. Also the number of users/subscribers DSS reports employing Google data accounting system analysis of product by product profits Forecasts Past experience items or market them better prioritize production of new products improve profitability of product line(s) Improve customer relationships and create a better bond with new customers Find out which articles/newspapers are mostly read Tracking devices online, Use that information to number of units sold write similar things in the upcoming ones managers performance Surveys within the company Have efficiency in the departments Employee performance Units sold, how each department is doing, customer service satisfaction Efficiency in the departments, happy customers, more sales Possibility of new market entries Forecasts Be up to date and earn market share, increase profits Market interests Market demand Market trends Manage/control employees and make sure that they are doing their job well and are value adding to the company Manage customer requests and complaints Test performance methods Watch results Places where they complain like CRM tools such as emails, telephones, online chat, etc. prepared for MISM 2301 by rmk and nd, 051614 Will create efficiency and will bring profits to the company Keep customers satisfied Page 6 Session 27: The WNZ Media Case Study Homework 5. Please describe in Column 1 how WNZ Media Corporation could use information to innovate for the future (note: include at least eight examples). For each opportunity, identify in column 2 where the information for these processes will come from. In the last column identify what benefits these uses will provide to WNZ Media Corporation. Opportunity for Innovation emergence of the Kindle as a content distribution platform Sources of Learning/Innovation Information Amazon sales data and other consumer information prepared for MISM 2301 by rmk and nd, 051614 Benefits to the WZN potential new distribution channel opportunity to reuse and repurpose more Page 7 Session 27: The WNZ Media Case Study Homework Find new ways to satisfy customers content to increase incidence of use of sales and profits Kindle by other reaching customers content publishers who cannot connect to technical info on the Web because they product and its fit are traveling with WNZ offerings Customer relation More satisfied customers, management systems so more profits and forecasts regarding devices that will allow that New innovative ways to advertise to customers Research and development, keep track of what market is doing, keep up to date, hiring personnel to do that. Innovative ways to make payments/subscriptions easier to do Research and That will bring more development in this customers if procedure is area, also see what the easier market is doing and keeping up with trends. Find new ways to post material example more advanced audio and graphics Existing means of posting material Captures the interest of consumers Apps for the news for mobile Market trends More customers are using Use social media to communicate with customers Social media platforms, more people keep using them To create better communication with customers and make them happier prepared for MISM 2301 by rmk and nd, 051614 Potential new customers Keeping the existing customers Page 8 Session 27: The WNZ Media Case Study Homework 6. What are the legal and ethical issues involved in each of the following scenarios and how would you recommend they be handled? a. WNZ Media Corporation collects, edits and publishes a wide range of information as news stories and documentaries based upon work done by its own employees in the field. What are the legal and/or ethical issues raised by these practices and how should WZN address them to mitigate risk for the corporation? Legal Issue who owns the content? Ethical issue what are WNZ’s rights to use or repurpose the content? prepared for MISM 2301 by rmk and nd, 051614 Mitigations obtain copyright where possible obtain permissions from owner review extent to which content can be used and limit use accordingly Page 9 Session 27: The WNZ Media Case Study Homework Who gets credited when many people contribute to a content Can you allow people who have not done the whole thing, say that they did? Allow more people to be credited Plagiarism Is it ethical to plagiarize without sourcing Cross check all the information posted Accuracy of information Can u reproduce information that is not accurate Cross check before posting Publishing an opinion as facts Is it ethical to make statements of things when they are just opinions Have people checking what is being posted b. WNZ Media Corporation collects, edits and publishes a wide range of information as news stories and documentaries based upon public/customer submissions. What are the legal and/or ethical issues raised by these practices and how should WZN address them to mitigate risk for the corporation? Legal Issue who owns the content? Ethical issue what are WNZ’s rights to use or repurpose the content? Is the content accurate Can you reproduce it and assume it your own? Mitigations obtain copyright where possible obtain permissions from owner review extent to which content can be used and limit use accordingly Obtain copyright Ask the author to sign off rights Give credit Has the source/submission plagiarized or is it their own words? Is it an opinion or is it a fact? is it ethical to give credit to someone who didn’t actually write it is it ethical to publish someone’s opinion? prepared for MISM 2301 by rmk and nd, 051614 Cross check sources Cross check what is being published Page 10 ...
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The WNZ Media Corporation Case Study Madhur Mittal WNZ Media Corporation Case 04/16/2013 1. Based on a careful reading of the case answer the following questions and then complete the table below. In the table below, list in column 1 kthe most important operational (transactional) activities (i.e. day-to-day work) at WNZ Media Corporation as it operates its business and competes in its markets. Then in column 2 describe the information required to enable or support each of those operations-level requirements. a. Employing the MIS Integrative Framework (posted on blackboard for this Session Assignment), what is the primary business focus/driver of WNZ Media (i.e. operational excellence, customer intimacy, product/service innovation) and why did you make this choice? The primary business driver for WMZ Media is product/service innovation because of the industry it operates in. The Media industry is very dynamic and a lot of businesses in this industry fail. So in this kind of industry WNZ needs to keep up with its service provided to the customer to stay in business. b. What would be the most important secondary driver/focus for WNZ? Why? The most important secondary driver/focus for WNZ is customer intimacy as a lot of their material comes from the customer. If the customer is not happy they will not subscribe for the product or provide/upload any news material. c. Complete the table below (note: provide at least 8 examples): Key Operations-level (i.e. dayto-day) Business Activities/Transactions Repurpose Web content to create new multi-media products. Sell Subscriptions Associated information Requirements      photo libraries story/news article libraries video and audio libraries Google “interest” survey data Web site sales data  General information of customer, like name.  Date of subscription contract.  Form of payment. Collecting payment from advertisers.     Name of the advertiser Amount of money to be collected. Form of Payment Date of contract. Identify opportunities that WNZ might be able to makes its  Future expansion/growth plants prepared for MISM 2301 by rmk and nd, last updated 070910 Page 1 The WNZ Media Corporation Case Study business more profitable.    Customer opinion. Market research. Cost involved in this growth. Gathering information     Keep its workers active around the world. Knowing every detail of the event. Written/Visual evidence. If the particular information will meet their quality. Edit information.       Gathered information/raw data. Photo/video library. Time the news/information needs to be published. Knowing if its not violating any law. If the information is keeping their stakeholders interest. If the information will meet their standards/quality.     Information about the news. About how much storage space is left. Cost associated with this. Number of customers accessing this data. Store past and present news. 2. For each information requirement you identified in Column 2 of Question 1, explain what types of application software would most effectively enable the management of these information requirements for WNZ Media Corporation. In the last column describe how this investment has improved operations efficiency and/or effectiveness.      Information Requirement (copy from question 1, column 2) photo libraries story/news article libraries video and audio libraries Google “interest” survey data Web site sales date  General information of customer, like name.  Date of subscription contract. Enabling Application Software     content management multi-medial library system shopping cart system DSS system    Sales Software CRM system Finance and accounting software prepared for MISM 2301 by rmk and nd, last updated 070910 Operations benefit    leverage of existing assets increased revenue from existing assets targeted selling driven by customer data    Keeps a track on day-today transactions. Analyze the information for new trends. Manage customer’s Page 2 The WNZ Media Corporation Case Study  Form of payment.                 Name of the advertiser Amount of money to be collected. Form of Payment Date of contract.  Future expansion/growth plants Customer opinion. Market research. Cost involved in this growth.    Keep its workers active around the world. Knowing every detail of the event. Written/Visual evidence. If the particular information will meet their quality.  Gathered information/raw data. Photo/video library. Time the  Finance and Accounting Software.    CRM system. Finance software. Analytical tools      Information sharing information. Communication software’s and tools.  Video editing software. Audio editing software.  prepared for MISM 2301 by rmk and nd, last updated 070910  private information. Process payments easily. Collect payments. Maintain information about the adverting customer. Process payments. Easy analysis of customers Trent. Analyze costs involved in pursing that trend. The effect of the business. Easy and quick sharing of information. Fast communication between different departments. For quick and fast edit of written, videos and audios content. Page 3 The WNZ Media Corporation Case Study        news/information needs to be published. Knowing if its not violating any law. If the information is keeping their stakeholders interest. If the information will meet their standards/quality.  General editing software. Information about the news. About how much storage space is left. Cost associated with this. Number of customers accessing this data.    Backup application Webserver Content management tool    Maintaining large amount of information. Back up different content safely. Making it easy to locate information. Note: Most business requirements align with multiple enabling application systems. Be inclusive here in your thinking! prepared for MISM 2301 by rmk and nd, last updated 070910 Page 4 The WNZ Media Corporation Case Study 3. In addition to the software applications you listed in Question 2, WNZ Media Corporation needs an information technology (I/T) infrastructure. This consists of the hardware and system software used to support the applications mentioned previously (but not the applications themselves). Fill in the table below with your recommendations for the various components of this infrastructure, and be as specific as possible.  I/T Product, Component or Standard Linux operating system for WNZ server Value to the business     Data management system. WNZ has highly skilled technical people who can run Linux lower TCO for server operations strong, reliable product more dependable server performance  Easy access and change in data across WNZ.  Helps in organizing data.  Easy Backup of content important for the business. Telecommunication system   Helps the employs to stay connected. Helps in keeping WNZ aware about the activities that take place around the world. ERP system     Helps in improving efficiency of the business. Evaluates the business progress. Keeps the business activates updated. Centralizes data. Network Management System   Monitoring the network constantly. Helps making information available to stakeholders easily. Network Security system (firewall, antivirus)   Avoids unauthorized access to information. Secures information related to employs, business and customers. CRM system    Manage customer’s information. Identifying new trends in the market. Customer satisfaction. prepared for MISM 2301 by rmk and nd, last updated 070910 Page 5 The WNZ Media Corporation Case Study 4. Please describe in Column 1 how WNZ Media Corporation could use information management and information technology for business process management and control (note: include at least eight examples). For each opportunity, identify in column 2 where WNZ will turn for the information required for management and control. In the last column identify the benefits these uses will provide to the corporation. Opportunity for Management (M) and Control (C)  manage the sales of repurposed content to ensure the right mix of products and a satisfactory return on investment    Track customer satisfaction and also retain customers. Track users interface with the advertisements. Sources of M & C Information Web shopping cart data DSS reports employing Google data accounting system analysis of product by product profits  CRM system  Customer review system  Advertising system Benefits to WNZ     improve sales eliminate unprofitable items or market them better prioritize production of new products improve profitability of product line(s)  Improve brand image of WNZ.  Helps to maintain low customer turnover.  Helps in increasing brand loyalty.   Protect their illegal product trade.   Authentication system. Security system.    Quality control  Editing software. prepared for MISM 2301 by rmk and nd, last updated 070910  Generating more revenue by knowing which ad woks better. Helps in making decisions on what kind of ad to retain and remove. Helps in preventing business losses. Helps in improving its customer base. Keeps its product protected. Quality product will Page 6 The WNZ Media Corporation Case Study  Word processing systems.   Employ performance    Employs management system. Evaluation system. Training process prepared for MISM 2301 by rmk and nd, last updated 070910   help in gathering more customers. To maintain its brand image. Retain a completive advantage. Helps to deliver quality products. Efficient workplace for the products. Page 7 The WNZ Media Corporation Case Study 5. Please describe in Column 1 how WNZ Media Corporation could use information to innovate for the future (note: include at least eight examples). For each opportunity, identify in column 2 where the information for these processes will come from. In the last column identify what benefits these uses will provide to WNZ Media Corporation. Opportunity for Innovation  emergence of the Kindle as a content distribution platform Emergence of mobile technology to distribute data Sources of Learning/Innovation Information  Amazon sales data and other consumer information  incidence of use of Kindle by other content publishers  technical info on product and its fit with WNZ offerings     Change its prices on the different products delivered.   Better development of systems for data security  Increase in the users in the mobile industry. Changing trend of mobile usage. Programming language to develop app. Use of app by its competitors. Benefits to the WZN    potential new distribution channel opportunity to reuse and repurpose more content to increase sales and profits reaching customers who cannot connect to the Web because they are traveling  Increasing revenue stream for the business.  Have a competitive edge.  Reaching a wider customer base. Knowing the price of its competitor. Knowing the increase/decreas e of price of its raw material.  Knowing about new ways of fraud.  prepared for MISM 2301 by rmk and nd, last updated 070910  Low customer turnover rate. Helps in keeping WNZ competitive. Maintain and better secure information from its Page 8 The WNZ Media Corporation Case Study   Development of system for better data storage and sharing.    Expansion to a different country.    New programming language available. New security systems in the market.  Improved DMS system New Hardware available. Its competitors  Competition in that country. Increasing demand for new product. New industry.  prepared for MISM 2301 by rmk and nd, last updated 070910     competitors and other people. Protecting the interest of its stakeholders. Improve efficiency of WNZ. Rapid exchange of information. Right Time delivery of the product. Increasing customer base. Increasing revenue. Increase market share of the product. Page 9 The WNZ Media Corporation Case Study 6. What are the legal and ethical issues involved in each of the following scenarios and how would you recommend they be handled? a. WNZ Media Corporation collects, edits and publishes a wide range of information as news stories and documentaries based upon work done by its own employees in the field. What are the legal and/or ethical issues raised by these practices and how should WZN address them to mitigate risk for the corporation? Legal Issue who owns the content? Ethical issue what are WNZ’s rights to use or repurpose the content?    Was the content obtained in a legal manner? What if the journalist or someone else just copied someone else’s information? Is the content posted accurate? What will WNZ do if its posts wrong information? Mitigations obtain copyright where possible obtain permissions from owner review extent to which content can be used and limit use accordingly  Have a specialized team to keep a track about this.  Training the employs and telling them different ways to obtain information leally.    If someone else steals the work of WNZ employ with giving him credit? No credit given to the person for his work  Have a team for it. Having strong evidence of something before publicizing content. Contingency plan. Put lockdown on sharing of information, like printing copy, etc. b. WNZ Media Corporation collects, edits and publishes a wide range of information as news stories and documentaries based upon public/customer submissions. What are the legal and/or ethical issues raised by these practices and how should WZN address them to mitigate risk for the corporation? prepared for MISM 2301 by rmk and nd, last updated 070910 Page 10 The WNZ Media Corporation Case Study Legal Issue who owns the content? Ethical issue what are WNZ’s rights to use or repurpose the content?    Is customer submission accurate? May cause harm to innocent parties. Objection of the customer to use their information. Content might violate a person’s privacy. Mitigations obtain copyright where possible obtain permissions from owner review extent to which content can be used and limit use accordingly  Have a specialized team to review material posted before publicity.  Having set of rules for customer to follow before submitting the information they have.   Plagiarism of material submitted. Credit not given to person who for his work.   prepared for MISM 2301 by rmk and nd, last updated 070910 Have customers agree to right to publication. Policies to give credit to the customer. Checking all submitted work. Asking customers to site their sources. Page 11 The WNZ Media Corporation Case Study 7. Describe your sense of the role and value of each of the following types of Web sites as part of WNZ Media Corporation operations and business strategy. Type of Site Informationonly site (no online selling) E-commerce site (can sell products online) Intranet Site         Extranet Site   Operational Benefits Easy access to potential customers. Large space available for advertising. Cheap to make updates. Easy to troubleshoot Easy way to sell products. Easy access to different market segment. Helps the employs to work together. Keeps WNZ information in a closed network. Cheaper than extranet. Share information from people (external stakeholders) outside WNZ. prepared for MISM 2301 by rmk and nd, last updated 070910      Strategic Benefits Easy navigation of material, resulting in more site visits. Cost efficient. Building brand recognition/awareness. Additional revenue added but a different revenue stream. Low costs (compared to printing)   Keeps its content safe from its competitors. Increase efficiency of WNZ. Share more information easily.    Making additional revenue. Customer satisfaction. Improve business efficiency.  Page 12

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